September 2009

Effective Tips to Tweet By

Just a few thoughts to better tweeting:

  • Follow the 70/30 rule – Make sure that 70% of your Tweets are offering useful information and only 30% are self promotional. If you establish yourself as a reliable source for good information, then you will have more credibility when you are selling your products or services. Fellow Tweeters (Twits?) don’t like to be spammed. And someone who over promotes themselves gets blocked for spamming. Then you lose that contact completely. Subscribe to industry-related publications so you can share good information from other sources. Share good information from other tweets or blogs.

  • Send direct messages (DM) to people you are connected to – Use a filter service like TweetDeck or SocialOomph to help you find those relevant postings. Send a direct message to someone you just mentioned in a blog post or re-tweeted to your followers. They will appreciate it and sometimes make an effort to watch for useful information you create.

  • Retweet the good efforts of others – It won’t always, but sometimes will pay back later. Be sure to publish your own content too. If you only retweet (RT) you will be seen as someone trying to gain recognition from the efforts of others alone. This is a community and you are expected to participate equitably.

  • Use search to filter, find people to follow, do market research – There is an advanced search tool in Twitter, or TweetDeck and SocialOomph offer alerts you can set up to track keywords that are in your industry, tied to your competitors, or even tracking your company mentions.

  • Use #hashtags to serve as a forum for events – If you are hosting an event, #hashtags are a great way to collaborate all communications about or at that event in one place. This does not require a special page or bio. Just using the symbol “#” next to the name of your event (choose a name not already in use by searching for that name first. Attendees can post questions, comments, tips, etc. during the event. And this can be reviewed after the event is over. A great use of #hashtags is #youropera. The Royal Opera House hosted this event and invited the world to create an opera 1 tweet at a time. The space this was posted was #youropera. Do a search and check it out!

  • Make sharing easy. Keep a tweet shorter than 140 characters. Try for 120 with a tiny url. This allows someone to quickly retweet your post. You can also have your Tweets post on your LinkedIn page, or your web site or blog. Twitter has a code for you to use. Find it in “Tools”.

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    Using the Google Adwords Tool to Optimize Your Social Media Campaign.

    Leveraging your Twitter or blog accounts to reach more contacts who are qualified and more likely to become leads or customers requires those contacts to be able to find you.

    Use relevant and frequently sought keywords found in the in the Adwords tool in the first 40 characters of your Tweet text, in your blog headlines, and in your copy. Be sure to write so you naturally represent your voice. Speaking in your voice tells  an online contact that you are not a spammer, and are a trusted source.

    1. Visit the Google Adwords Page. Log in or create a free account. Select “Tools”. Select “Keyword Tool”.

    2. Enter a few keywords or phrases you believe represent your customers’ interests in your business. Like “protecting assets” if you are a financial consultant.

    3. Select “Get keyword ideas”.

    4. Google will display a list of keywords which may be sorted by frequency, locally or globally. Choose the words that fit your company. You may choose “Add” on the right and then export those terms into a spreadsheet or CSV file to use in your campaigns.

    5. Test different keywords to learn which ones produce the best results.

    6. Remember that developing business relationships with social media takes time. But most marketers believe it is time well spent.

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