April 2010

3 Tips You Can’t Ignore for Success with Your Facebook Fan Page

Many companies are creating Facebook Fan pages for their brand. If you are considering a Fan Page as a part of your marketing strategy, here are three tips for a successful start:

  1. Know what you want to accomplish by having a Fan Page. Saying you want more sales is a nice goal, but be more specific. Who doesn’t want more sales? My objective from my Fan Page is to establish iDiaz Marketing as a reliable resource for information on new marketing media like email marketing, social media and search marketing. My secondary objective is to create enough buzz from being a reliable source to generate more customers either by referral or directly from fans.
  2. Find at least 25 fans so you can get a vanity url for your fan page. Why? Because a vanity url has your brand as a part of the url. And a url with your name in it is more searchable than a url with random numbers in it.
  3. Create a customized landing page for new fans. A landing page that welcomes new fans is so much more helpful and welcoming to a new fan than if they land on your wall as a first impression. On that page, welcome them and tell them why your fan page exists and why you are glad they chose to become a fan of your page. It’s ok if you can’t create it immediately. Rome wasn’t built in a day and your fan page doesn’t have to be either. While I have helped many people with their company fan page, my page is new and my landing page is almost ready. By the way, my fan page is http://www.facebook.com/iDiazMarketing Come hang out on my fan page. I promise no spam and to do my best to be engaging and informative.
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You are a unique PERSON, and so is each reader of your marketing content.

Screaming headlines don’t belong in social media. If you don’t CARE, don’t bother.

When was the last time you ate at a really great restaurant and told a good friend, “For that down home goodness like mother made, there is no place like Baloney’s for a hearty home-cooked meal.” Or, “MacDougal’s, I’m lovin’ it!”

Headlines are for advertising, grabbing attention, and creating a memorable brand to a large mass, broad range of people.

Social media is for engagement, having conversations and getting to know people with like minds and interests.

Here is an exercise you can try to test the “blah, blah, blah” factor of your copy.

  1. Take your copy for your next blog, microblog, comment or other post and put it in front of you. What does that copy say?
  2. Now, pretend that you are at a giant convention with tens of thousands of people attending and you are about to present this information to them. How will you say it?
  3. Next, pretend that the group you are sharing this same information with is a group of two dozen colleagues. How do you deliver the same information? Has it changed a bit? Be honest with yourself and say it instead of reading it.
  4. Finally, you are out to dinner with three to five friends and you are delivering the same information. How do you share this information this time? What words do you use? Do you interject your opinion and expression of favor or dislike about the subject?

In each scenario your story probably changed a little until it became very intimate and personal when you shared it with your friends at dinner.

When you are about to post something new to either find people to engage with or to share with people who already follow you, how intimate do you think you should be when sharing your content? The answer is not the same for everyone in every industry for every reader. When you decide, think about what kind of person you would trust and admire over a period of time reading their posts?

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