6 effective tactics you can do now, to promote your book online.

I am often asked how to get the word out on a new book or publication. Working with a good public relations consultant or agency exposes you to opportunities you may not have considered. But if you just need a jump-start and are able to commit some resources to for some D.I.Y. (do it yourself) efforts, then here are 6 effective tactics you can implement that will get the word out!

  1. Write a press release that describes your book in a way that is interesting to your audience.  It should be newsworthy and not promotional. Consider the point of view of a journalist to place your story and not that of a customer you are selling to. Here is a link to a site that offers help with submitting press releases: http://www.prwebdirect.com. In your release, make sure that you have a paragraph about your company with a contact name and contact info. A picture of the book cover and of you, the author is helpful too.
  2. Get exposure from industry-relevant online newsletters and news groups. Contact the publisher or group manager to see if you can submit your book for a review or a news posting. You can also submit your book excerpts or blog postings to relevant newsletters so they can offer useful information to their audience while you promote your book.
  3. Promote your book on Amazon.
  4. Get testimonials you can publish. Get people you know to read your book and ask for quotes that express their opinion of the book. Ask permission to use the quotes and include how you’d like to list their name. For example: Lisa D., Denver, CO, or Lisa Diaz of iDiaz Marketing, etc. Get permission that you can record in writing. Email should be o.k.
  5. Publish book excerpts in your blog with a link to purchase your book. A picture of the book cover with an embedded hyperlink attracts attention. Don’t forget to embed descriptive text into your image so it’s searchable!
  6. Tweet a sentence about your article in your blog that links to your blog post. Use searchable terms in your tweet so you appear in relevant searches.
Comments (3) | Trackback

3 Comments to “6 effective tactics you can do now, to promote your book online.”

  1. [...] So, think about what you can do to to promote and sell your book to YOUR audience, using this model. And remember, these are only a few tactics to consider amongst many. See my earlier post on “6 effective tactics you can do to promote your book online.” [...]

  2. Lisa,

    Interesting, especially to me at this juncture. I have a great little book, published, but after a year in print is not doing nearly what I had hoped, even though, many of my readers make an effort to contact me thanking me for writing it! From the responses, my assumption that it is well worth reading is not off the mark, but it is a huge challenge to put the book where it will be seen much less purchased. Any advise that sells a book not published by one of the big publishers is welcome.


  3. LisaDiaz says:

    Hi Debbie! Please send a blurb about your book (post it as a comment), the link, and maybe even a thumbnail of the cover. I read an excerpt and would love to share it on my blog. If you try any of the tactics mentioned, let us know what you did and how they worked (or did not) for you.

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