marketing budget

Interactive Marketing Nears $55 Billion; Advertising Overall Declines

From Forrester’s blog.

With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals. – Shar VanBoskirk, Forrester Research

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How paid and organic search relate

Great story on some considerations regarding the balance between paid and organic search. I am often asked this question in my workshops and this story restates my answer.

Story posted: July 15, 2009 – 2:27 pm EDT, by Chris Dawkins in B2B Online.

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