unique person

You are a unique PERSON, and so is each reader of your marketing content.

Screaming headlines don’t belong in social media. If you don’t CARE, don’t bother.

When was the last time you ate at a really great restaurant and told a good friend, “For that down home goodness like mother made, there is no place like Baloney’s for a hearty home-cooked meal.” Or, “MacDougal’s, I’m lovin’ it!”

Headlines are for advertising, grabbing attention, and creating a memorable brand to a large mass, broad range of people.

Social media is for engagement, having conversations and getting to know people with like minds and interests.

Here is an exercise you can try to test the “blah, blah, blah” factor of your copy.

  1. Take your copy for your next blog, microblog, comment or other post and put it in front of you. What does that copy say?
  2. Now, pretend that you are at a giant convention with tens of thousands of people attending and you are about to present this information to them. How will you say it?
  3. Next, pretend that the group you are sharing this same information with is a group of two dozen colleagues. How do you deliver the same information? Has it changed a bit? Be honest with yourself and say it instead of reading it.
  4. Finally, you are out to dinner with three to five friends and you are delivering the same information. How do you share this information this time? What words do you use? Do you interject your opinion and expression of favor or dislike about the subject?

In each scenario your story probably changed a little until it became very intimate and personal when you shared it with your friends at dinner.

When you are about to post something new to either find people to engage with or to share with people who already follow you, how intimate do you think you should be when sharing your content? The answer is not the same for everyone in every industry for every reader. When you decide, think about what kind of person you would trust and admire over a period of time reading their posts?

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